Military Recruiting Outlook: Recent Trends in Enlistment Propensity and Conversion of Potential Enlisted Supply

RAND first reported its project findings on recruiting trends in spring 1994. We found that the supply of potential enlistees exceeded its predrawdown level relative to the accession requirement. We argued that reported problems in meeting monthly recruiting goals could be due to difficulties in con...

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Bibliographic Details
Main Authors: Orvis, Bruce R, Sastry, Narayan, McDonald, Laurie L
Format: Report
Language:English
Subjects:
ALLOCATIONS
ATTITUDES(PSYCHOLOGY)
CONVERSION
ECONOMETRICS
Economics and Cost Analysis
ENLISTED PERSONNEL
Military Forces and Organizations
MILITARY PERSONNEL
MILITARY PLANNING
PATTERNS
Personnel Management and Labor Relations
PERSONNEL SELECTION
Psychology
RECRUITING
REQUIREMENTS
RESOURCE MANAGEMENT
STUDENTS
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Summary:RAND first reported its project findings on recruiting trends in spring 1994. We found that the supply of potential enlistees exceeded its predrawdown level relative to the accession requirement. We argued that reported problems in meeting monthly recruiting goals could be due to difficulties in converting potential supply into enlistment contracts. Such difficulties could arise from changes in the attitudes of society and key influencers-such as parents, friends, and school counselors-that could affect the advice given to youth about the desirability of joining the military or the access given to recruiters to talk to youth about enlisting. Also, possible drawdown-related changes in resource allocation and management could hinder conversion. Such changes could include, for example, the allocation of resources for different modes of advertising; different recruiter stationing practices; or changes in the goals given to recruiters and the incentives provided to meet those goals.