Impact of CSR activities towards adoption of Mobile Banking

The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers' intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility, Envir...

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Published in:Cogent business & management 2021, Vol.8 (1), p.1-20
Main Authors: Anh, Nguyen Van, Phuong Thao, Nguyen Thi
Format: Article
Language:English
Subjects:
Banking industry
Banks
Cellular telephones
Consumer behavior
Consumers
CSR
Customer relations
Customer services
Developing countries
intention to use
Internet
LDCs
Marketing
Mobile banking
Mobile commerce
Purchase intention
Smartphones
Social responsibility
Trust
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Phuong Thao, Nguyen Thi
description The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers' intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility, Environmental responsibility and Social responsibility. Structural Equation Modeling (SEM) was conducted to analyze the data collected from the field survey questionnaires administered to a convenience sample of Vietnamese banking customers. The results showed that behavioral intention is significantly influenced by trust. Specifically, CSR initiatives play a vital role in building customer trust. Therefore, this study has attempted to fill this gap by empirically examining some of the essential factors influencing the adoption of m-banking from the Vietnamese customers' perspective. Finally, practical and theoretical implications for both Vietnamese banks and researchers in the m-banking context are also discussed in the concluding section.
doi_str_mv 10.1080/23311975.2021.1962486
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source Taylor & Francis_OA刊; Business Source Ultimate【Trial: -2024/12/31】【Remote access available】; ABI/INFORM Global (ProQuest); Publicly Available Content Database
subjects Banking industry
Banks
Cellular telephones
Consumer behavior
Consumers
CSR
Customer relations
Customer services
Developing countries
intention to use
Internet
LDCs
Marketing
Mobile banking
Mobile commerce
Purchase intention
Smartphones
Social responsibility
Trust
title Impact of CSR activities towards adoption of Mobile Banking
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