Sharing

Sharing is a fundamental consumer behavior that we have either tended to overlook or to confuse with commodity exchange and gift giving. Sharing is a distinct, ancient, and increasingly vital consumer research topic that bears on a broad array of consumption issues ranging from sharing household res...

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Bibliographic Details
Published in:The Journal of consumer research 2010-02, Vol.36 (5), p.715-734
Main Author: Belk, Russell
Format: Article
Language:English
Subjects:
Children
Commodities
Commodity markets
Consumer behavior
Consumer research
Food
Gift giving
Homes
International
Meats
Ritual exchange
Sharing
Studies
Online Access:Get full text
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