The company's Web site: different configurations, evolutionary path

The Internet and World Wide Web are creating new business opportunities, in particular increasing the performance of communication, sales and post-sales. In surfing the Web it is possible to see several tools a company can implement on its site: among them, description of products and strategy; onli...

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Bibliographic Details
Published in:Management decision 2000-09, Vol.38 (7), p.470-479
Main Authors: Azzone, Giovanni, Bianchi, Raffaella, Noci, Giuliano
Format: Article
Language:English
Subjects:
Communication
Companies
Customer services
Electronic commerce
Internet
Price quotations
Sales
Taxonomy
Tool selection
Web site design
Websites
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Summary:The Internet and World Wide Web are creating new business opportunities, in particular increasing the performance of communication, sales and post-sales. In surfing the Web it is possible to see several tools a company can implement on its site: among them, description of products and strategy; online sale; market research; and support. Different companies structure their site using different combinations of tools, and not all at the same time. This shows that there is not a single configuration for a company's Web site. Deals with these issues and in particular, through an empirical research, it identifies different configurations of a company's Web site and verifies the existence of a development path in a company's Web site.
ISSN:0025-1747
1758-6070
DOI:10.1108/00251740010373485