Cognitive Centres: technology for designing the future

Purpose - The purpose of this paper is to introduce and conceptualize the topic of Cognitive Centres. It emphasizes the importance of complexity management and cognitive technologies in management practice.Design methodology approach - It elaborates the relevance of different types of models for man...

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Bibliographic Details
Published in:Kybernetes 2011-05, Vol.40 (3/4), p.528-535
Main Authors: Ototsky, Peter, Manenkov, Sergey
Format: Article
Language:English
Subjects:
Applied mathematics
Design
Earthquakes
Economic development
Meetings
R&D
Research & development
Space exploration
Studies
System theory
Technological change
Training
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Summary:Purpose - The purpose of this paper is to introduce and conceptualize the topic of Cognitive Centres. It emphasizes the importance of complexity management and cognitive technologies in management practice.Design methodology approach - It elaborates the relevance of different types of models for management: Stafford Beer's operations room, viable system model, subject-object and subject-subject management models, expert-based mathematical modelling and computational experiment, organizational-activity games theory and cybernetic (Viplan) methodology.Findings - The paper suggests models and approaches for strategic management. It shows the inadequacy of a subject-object management model for industrial or regional governance. It integrates a communicative management approach, complexity management methods, the USSR's Gosplan experience of long-term planning, the Keldysh Institute of Applied Mathematics experience of modelling extremely complex systems and modern cognitive and information technologies into the concept of a Cognitive Centre.Practical implications - Cognitive Centres can enhance the adaptation and viability of a large network of small organizations: public enterprises, business and not-for-profit regional industries. The paper describes two cases of practical implementation.Originality value - The paper contributes to research on management models that integrates cybernetics, cognitive technologies and computational experiments.
ISSN:0368-492X
1758-7883
DOI:10.1108/03684921111133728