Construction and validation of an e-lifestyle instrument

Purpose - The purpose of this paper is to construct and validate an e-lifestyle scale.Design methodology approach - Through a two-step approach of exploratory factor analysis (EFA), the generated two EFA solutions reveal the adequacy of the generated seven components underlying the 1,135 responses....

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Bibliographic Details
Published in:Internet research 2011-01, Vol.21 (3), p.214-235
Main Author: Yu, Chian-Son
Format: Article
Language:English
Subjects:
Achievement Need
Analysis
Behavior
Behavioral Science Research
Behavioral Sciences
Beliefs
Communications systems
Construction
Consumer behavior
Consumer Economics
Consumers
Design engineering
Discriminant analysis
Evaluation
Factor Analysis
Fitness
Information technology
Internet
Lifestyles
Literature reviews
Marketing
Motivation
Opinions
Population
Rating Scales
Research centers
Resistance (Psychology)
Sampling
Sociology
Strategy
Studies
Values
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Summary:Purpose - The purpose of this paper is to construct and validate an e-lifestyle scale.Design methodology approach - Through a two-step approach of exploratory factor analysis (EFA), the generated two EFA solutions reveal the adequacy of the generated seven components underlying the 1,135 responses. By using the other 793 respondents sampling from the same population, confirmatory factor analysis (CFA) examines and supports the fitness of the overall structure.Findings - The empirical results show that the 39 items of the e-lifestyle scale were grouped into seven distinct components. These components represented seven principal factors that significantly influence and shape individual e-lifestyles.Research limitations implications - This investigation merely represents a starting point in e-lifestyle research. To enhance the validity and generalization of the scale proposed in this study, further cross-cultural validation is necessary.Practical implications - Beyond constructing and validating an e-lifestyle instrument, this study could provide marketers with insights about how to integrate e-lifestyles into marketing strategies.Originality value - This research contributes to advance current knowledge on what factors influence e-lifestyle and relative influences of main factors shaping e-lifestyle, and pave a way for marketers to execute more elaborate marketing research with the proposed e-lifestyle scale.
ISSN:1066-2243
2054-5657
DOI:10.1108/10662241111139282