Efficient consumer response (ECR): a survey of the Australian grocery industry

Efficient consumer response (ECR) is a supply chain management strategy which attempts to address the inefficiencies that have led to excessive inventory and unnecessary costs at all levels within the grocery industry supply chain. Although originating in the USA, ECR has also attracted attention an...

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Bibliographic Details
Published in:Supply chain management 1999-03, Vol.4 (1), p.35-42
Main Authors: Harris, John K., Swatman, Paula M.C., Kurnia, Sherah
Format: Article
Language:English
Subjects:
Alliances
Category management
Consumers
Cost control
Efficient consumer response
Electronic data interchange
Grocery industry
Grocery stores
Initiatives
Inventory
Logistics
Manufacturers
Manufacturing
Market penetration
Pay for performance
Product development
Product introduction
Raw materials
Retail stores
Supermarkets
Supply chain management
Supply chains
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Summary:Efficient consumer response (ECR) is a supply chain management strategy which attempts to address the inefficiencies that have led to excessive inventory and unnecessary costs at all levels within the grocery industry supply chain. Although originating in the USA, ECR has also attracted attention and interest in many other countries. This paper presents the results of an Australian study which was designed to assess the applicability of ECR within the Australian grocery industry. The results of the study indicate that the inefficient business practices of the US supply chain are also prevalent within the Australian grocery industry and that some Australian companies had already begun to engage in business activities related to ECR as early as 1996.
ISSN:1359-8546
1758-6852
DOI:10.1108/13598549910255077