Reflections on Stan Hollander: the early MSU years and CHARM

Purpose - The purpose of this paper is to provide insights into Stanley Hollander's early academic career at Michigan State University (MSU) and his role in founding the Conference on Historical Analysis and Research in Marketing (CHARM).Design methodology approach - The paper includes personal...

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Bibliographic Details
Published in:Journal of historical research in marketing 2009-03, Vol.1 (1), p.146-150
Main Author: Lazer, William
Format: Article
Language:English
Subjects:
Academic staff
College campuses
College professors
Colleges & universities
Core curriculum
Economics
History
Hollander, Stanley C
Home economics
Libraries
Marketing
Meetings
Scholars
Studies
Teaching
Theory
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Description
Summary:Purpose - The purpose of this paper is to provide insights into Stanley Hollander's early academic career at Michigan State University (MSU) and his role in founding the Conference on Historical Analysis and Research in Marketing (CHARM).Design methodology approach - The paper includes personal reflections and historical narrative.Findings - Hollander was a unique and valued member of the faculty at MSU and was instrumental in directing and shaping the CHARM and related activities.Originality value - This brief note complements other biographical material about Hollander by providing unique insights into his early academic career.
ISSN:1755-750X
1755-7518
DOI:10.1108/17557500910941600