Public policy makers

Purpose – Although there is great deal of research on export assistance programmes in developed countries, studies on developing countries in Africa has received scant attention in the literature. Lack of detailed information in many developing African countries makes it difficult to assess the effe...

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Bibliographic Details
Published in:African journal of economic and management studies 2015-01, Vol.6 (1), p.55-71
Main Author: Sraha, Gloria
Format: Article
Language:English
Subjects:
Comparative advantage
Competition
Competitive advantage
Design
Developed countries
Developing countries
Economic development
Economic growth
Economic reform
Economics
Emerging markets
Entrepreneurs
Export promotion
Exports
Ghana
Government
International economics
LDCs
Managerial skills
Manufacturing
Marketing
Markets
Policy making
Prosperity
Public policy
Scandals
Sub-Saharan Africa
Success
Wage & price controls
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Summary:Purpose – Although there is great deal of research on export assistance programmes in developed countries, studies on developing countries in Africa has received scant attention in the literature. Lack of detailed information in many developing African countries makes it difficult to assess the effect of export promotion programmes (EPPs) on the firm’s export performance in foreign markets. The purpose of this paper is to explore entrepreneurial development in the value-added export sector of Ghana and screen EPPs provided by public policy makers to examine the impact of these programmes on export performance of Ghanaian firms in foreign markets. Design/methodology/approach – A conceptual/exploratory paper is developed with discussion. Findings – The paper suggests that the ability of exporters to enhance their performance is driven by the usage of outside market access, export development/training and information related export assistance programmes offered by public policy makers. Utilisation of EPPs builds experiential knowledge which serves as a source of competitive advantage for exporters to implement effective marketing mix strategies to enhance performance. Practical implications – The study underscores the specific EPPs export managers can utilise to enhance performance and improve their international marketing strategy in foreign markets. Public policy makers need to work together with exporters to incorporate and develop programmes to suit the idiosyncrasies of foreign markets and boost the growth of value-added exports. Originality/value – The study explores past literature to screen and evaluate the effect of EPPs and entrepreneurial development to boost export growth in Ghana – Sub-Sahara Africa.
ISSN:2040-0705
2040-0713
DOI:10.1108/AJEMS-07-2013-0060