Factors influencing sport tourists’ revisit intentions

Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design/methodology/approach – Statistical population of this research consisted of those tourists who trav...

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Published in:Asia Pacific journal of marketing and logistics 2015-04, Vol.27 (2), p.191-207
Main Authors: Allameh, Sayyed Mohsen, Khazaei Pool, Javad, Jaberi, Akbar, Salehzadeh, Reza, Asadi, Hassan
Format: Article
Language:English
Subjects:
Cultural heritage
Customer services
Hypothesis testing
Influence
Marketing
Marketing strategy/methods
Perceptions
Quality of service
Regional marketing
Researchers
Service industries
Structural equation modeling
Tourism
Tourism development
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container_start_page 191
container_title Asia Pacific journal of marketing and logistics
container_volume 27
creator Allameh, Sayyed Mohsen
Khazaei Pool, Javad
Jaberi, Akbar
Salehzadeh, Reza
Asadi, Hassan
description Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design/methodology/approach – Statistical population of this research consisted of those tourists who traveled to Mazandaran province in Iran as a sport tourism destination in 2012. A random sample of 1,250 tourists was asked to respond to questionnaires from which 886 accurate questionnaires were used for analysing data. Structural equation modeling (SEM) was used to explore the relationships among the research variables. Findings – The results showed that sport tourists’ perception of destination image, perceived quality and perceived value influenced their satisfaction and revisit intention positively. Originality/value – The results of this research help to better understand the behavioral intentions, which can be an acceptable basis to increase sport tourists’ visit and revisit of a sport destination.
doi_str_mv 10.1108/APJML-12-2013-0159
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source ABI/INFORM Global; Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list)
subjects Cultural heritage
Customer services
Hypothesis testing
Influence
Marketing
Marketing strategy/methods
Perceptions
Quality of service
Regional marketing
Researchers
Service industries
Structural equation modeling
Tourism
Tourism development
title Factors influencing sport tourists’ revisit intentions
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