The structure of agricultural marketing in the United Kingdom

Shows how the marketing of agricultural products differs from the marketing of consumer goods, dealing chiefly with marketing in the home-produced sector. Presents a general survey of the main structural features of leading UK marketing boards and private enterprise systems of distribution. Suggests...

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Bibliographic Details
Published in:British Journal of Marketing 1968-01, Vol.2 (1), p.37-45
Main Author: Kirk, J.H
Format: Article
Language:English
Subjects:
Agriculture
Consumer goods
Marketing
United Kingdom
Online Access:Get full text
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Summary:Shows how the marketing of agricultural products differs from the marketing of consumer goods, dealing chiefly with marketing in the home-produced sector. Presents a general survey of the main structural features of leading UK marketing boards and private enterprise systems of distribution. Suggests some future trends in agricultural marketing which will take place on entry into the European Economic Community, effecting sources of supply and absolute and relative prices of most food commodities.
ISSN:0309-0566
0007-1099
1758-7123
DOI:10.1108/EUM0000000005242