Stand-alone or run together: artificial intelligence as an enabler for other technologies

• Published in: International journal of entrepreneurial behaviour & research 2024-09, Vol.30 (8), p.2082-2105
• Main Authors: Kulkov, Ignat, Kulkova, Julia, Leone, Daniele, Rohrbeck, René, Menvielle, Loick
• Format: Article
• Language: English
• Subjects: Additive manufacturing; Algorithms; Analytics; Artificial intelligence; Blockchain; Business analytics; Cloud computing; Communication; Competitive advantage; Conceptual framework; Cybersecurity; Design; Entrepreneurs; Entrepreneurship; Health care; Health care industry; Medical equipment; Performance optimization; Qualitative research; Security; Technological change; Technology; Value creation; Wireless networks
• ISSN: 1355-2554; 1758-6534; 1758-6534
• DOI: 10.1108/IJEBR-02-2023-0169

PurposeThe purpose of this study is to examine the role of artificial intelligence (AI) in transforming the healthcare sector, with a focus on how AI contributes to entrepreneurship and value creation. This study also aims to explore the potential of combining AI with other technologies, such as cloud computing, blockchain, IoMT, additive manufacturing and 5G, in the healthcare industry.Design/methodology/approachExploratory qualitative methodology was chosen to analyze 22 case studies from the USA, EU, Asia and South America. The data source was public and specialized podcast platforms.FindingsThe findings show that combining technologies can create a competitive advantage for technology entrepreneurs and bring about transitions from simple consumer devices to actionable healthcare applications. The results of this research identified three main entrepreneurship areas: 1. Analytics, including staff reduction, patient prediction and decision support; 2. Security, including protection against cyberattacks and detection of atypical cases; 3. Performance optimization, which, in addition to reducing the time and costs of medical procedures, includes staff training, reducing capital costs and working with new markets.Originality/valueThis study demonstrates how AI can be used with other technologies to cocreate value in the healthcare industry. This study provides a conceptual framework, “AI facilitators – AI achievers,” based on the findings and offer several theoretical contributions to academic literature in technology entrepreneurship and technology management and industry recommendations for practical implication.