Measuring strategic fit using big data analytics in the automotive supply chain: a data source triangulation-based research

PurposeThis study proposes a methodology based on data source triangulation to measure the “strategic fit” for the automotive supply chain.Design/methodology/approachAt first, the authors measured the responsiveness of the Indian automobile supply chain, encompassing the top ten major automobile man...

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Bibliographic Details
Published in:International journal of productivity and performance management 2023-11, Vol.72 (10), p.2977-2999
Main Authors: Kumar, Anup, Shrivastav, Santosh Kumar, Bhattacharyya, Subhajit
Format: Article
Language:English
Subjects:
Automobile industry
Automobiles
Big Data
Competition
Competitive advantage
Data analysis
Data sources
Efficiency
Information systems
Keywords
Managers
Methodology
Performance evaluation
Reliability analysis
Strategic management
Strategic planning
Supply chain management
Supply chains
Triangulation
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Summary:PurposeThis study proposes a methodology based on data source triangulation to measure the “strategic fit” for the automotive supply chain.Design/methodology/approachAt first, the authors measured the responsiveness of the Indian automobile supply chain, encompassing the top ten major automobile manufacturers, using both sentiment and conjoint analysis. Second, the authors used data envelopment analysis to identify the frontiers of their supply chain. The authors also measured the supply chain's efficiency, using the balance sheet. Further, the authors analyzed the “strategic fit” zone and discussed the results.FindingsThe results indicate that both the proposed methods yield similar outcomes in terms of strategic fitment.Practical implicationsThe study outcomes facilitate measuring the strategic fit, thereby leveraging the resources available to align. The methodology proposed is both easy to use and practice. The methodology eases time and costs by eliminating hiring agencies to appraise the strategic fit. This valuable method to measure strategic fit can be considered feedback for strategic actions. This methodology could also be incorporated possibly as an operative measurement and control tool.Originality/valueData triangulation meaningfully enhances the accuracy and reliability of the analyses of strategic fit. Data triangulation leads to actionable insights relevant to top managers and strategic positioning of top managers within a supply chain.
ISSN:1741-0401
1758-6658
DOI:10.1108/IJPPM-11-2021-0672