Taboos, morality and marketing: towards a conceptual model and illustration

Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates the general premises of the model with a c...

Full description

Saved in:
Bibliographic Details
Published in:The Journal of consumer marketing 2019-05, Vol.36 (3), p.393-400
Main Authors: Michelson, Grant, Miller, Rohan
Format: Article
Language:English
Subjects:
Concentration camps
Consumer behavior
Consumers
Consumption
Marketing
Menstruation
Morality
Sanctions
Sexuality
Studies
Taboos
Tourism
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by cdi_FETCH-LOGICAL-c311t-daee0a856c97578fa183860358fbc6f0081b123a7779e65a11cf0a5d75208f8c3
cites cdi_FETCH-LOGICAL-c311t-daee0a856c97578fa183860358fbc6f0081b123a7779e65a11cf0a5d75208f8c3
container_end_page 400
container_issue 3
container_start_page 393
container_title The Journal of consumer marketing
container_volume 36
creator Michelson, Grant
Miller, Rohan
description Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates the general premises of the model with a case study of “dark” tourism and the contemporary marketing of the Auschwitz concentration camp. Findings The paper shows that even extreme taboos can be commodified and traded-off, and that not even the horrific deaths and large-scale suffering that occurred at Auschwitz are “sacred”. This can occur through reframing and seeing the same taboo through different national lens. Research limitations/implications Questions pertaining to consumer morality are relative rather than universalistic, and even the most extreme cases of taboo can still be successfully marketed. Originality/value The paper is among the first to attempt to conceptually design a model and then explain the taboo process as it applies to a marketing and consumption context.
doi_str_mv 10.1108/JCM-03-2018-2621
format article
fullrecord <record><control><sourceid>proquest_emera</sourceid><recordid>TN_cdi_emerald_primary_10_1108_JCM-03-2018-2621</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2226360016</sourcerecordid><originalsourceid>FETCH-LOGICAL-c311t-daee0a856c97578fa183860358fbc6f0081b123a7779e65a11cf0a5d75208f8c3</originalsourceid><addsrcrecordid>eNptkD1PwzAQQC0EEqWwM0ZixXBnE9thQxXfRSxltq6Og1LSuNiuUP89KWVBYrrlvTvdY-wU4QIRzOXT5IWD5ALQcKEE7rGRgFJwFAD7bARaKi61wkN2lNICAK4qUY3Y84zmIaTzYhkidW3eFNTXxZLih89t_35d5PBFsU4FFS70zq_ymroBrn33Q7Zdt045Um5Df8wOGuqSP_mdY_Z2dzubPPDp6_3j5GbKnUTMvCbvgUypXKVLbRpCI40CWZpm7lQDYHCOQpLWuvKqJETXAJW1LgWYxjg5Zme7vasYPtc-ZbsI69gPJ60QQkkFgGqgYEe5GFKKvrGr2A6PbSyC3SazQzIL0m6T2W2yQbncKX7phxr1f8afyPIbAMtr7Q</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2226360016</pqid></control><display><type>article</type><title>Taboos, morality and marketing: towards a conceptual model and illustration</title><source>ABI/INFORM Global</source><source>Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list)</source><creator>Michelson, Grant ; Miller, Rohan</creator><creatorcontrib>Michelson, Grant ; Miller, Rohan</creatorcontrib><description>Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates the general premises of the model with a case study of “dark” tourism and the contemporary marketing of the Auschwitz concentration camp. Findings The paper shows that even extreme taboos can be commodified and traded-off, and that not even the horrific deaths and large-scale suffering that occurred at Auschwitz are “sacred”. This can occur through reframing and seeing the same taboo through different national lens. Research limitations/implications Questions pertaining to consumer morality are relative rather than universalistic, and even the most extreme cases of taboo can still be successfully marketed. Originality/value The paper is among the first to attempt to conceptually design a model and then explain the taboo process as it applies to a marketing and consumption context.</description><identifier>ISSN: 0736-3761</identifier><identifier>EISSN: 2052-1200</identifier><identifier>DOI: 10.1108/JCM-03-2018-2621</identifier><language>eng</language><publisher>Santa Barbara: Emerald Publishing Limited</publisher><subject>Concentration camps ; Consumer behavior ; Consumers ; Consumption ; Marketing ; Menstruation ; Morality ; Sanctions ; Sexuality ; Studies ; Taboos ; Tourism</subject><ispartof>The Journal of consumer marketing, 2019-05, Vol.36 (3), p.393-400</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited 2019</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c311t-daee0a856c97578fa183860358fbc6f0081b123a7779e65a11cf0a5d75208f8c3</citedby><cites>FETCH-LOGICAL-c311t-daee0a856c97578fa183860358fbc6f0081b123a7779e65a11cf0a5d75208f8c3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.proquest.com/docview/2226360016/fulltextPDF?pq-origsite=primo$$EPDF$$P50$$Gproquest$$H</linktopdf><linktohtml>$$Uhttps://www.proquest.com/docview/2226360016?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>314,777,781,11669,27905,27906,36041,44344,74644</link.rule.ids></links><search><creatorcontrib>Michelson, Grant</creatorcontrib><creatorcontrib>Miller, Rohan</creatorcontrib><title>Taboos, morality and marketing: towards a conceptual model and illustration</title><title>The Journal of consumer marketing</title><description>Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates the general premises of the model with a case study of “dark” tourism and the contemporary marketing of the Auschwitz concentration camp. Findings The paper shows that even extreme taboos can be commodified and traded-off, and that not even the horrific deaths and large-scale suffering that occurred at Auschwitz are “sacred”. This can occur through reframing and seeing the same taboo through different national lens. Research limitations/implications Questions pertaining to consumer morality are relative rather than universalistic, and even the most extreme cases of taboo can still be successfully marketed. Originality/value The paper is among the first to attempt to conceptually design a model and then explain the taboo process as it applies to a marketing and consumption context.</description><subject>Concentration camps</subject><subject>Consumer behavior</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Marketing</subject><subject>Menstruation</subject><subject>Morality</subject><subject>Sanctions</subject><subject>Sexuality</subject><subject>Studies</subject><subject>Taboos</subject><subject>Tourism</subject><issn>0736-3761</issn><issn>2052-1200</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><sourceid>M0C</sourceid><recordid>eNptkD1PwzAQQC0EEqWwM0ZixXBnE9thQxXfRSxltq6Og1LSuNiuUP89KWVBYrrlvTvdY-wU4QIRzOXT5IWD5ALQcKEE7rGRgFJwFAD7bARaKi61wkN2lNICAK4qUY3Y84zmIaTzYhkidW3eFNTXxZLih89t_35d5PBFsU4FFS70zq_ymroBrn33Q7Zdt045Um5Df8wOGuqSP_mdY_Z2dzubPPDp6_3j5GbKnUTMvCbvgUypXKVLbRpCI40CWZpm7lQDYHCOQpLWuvKqJETXAJW1LgWYxjg5Zme7vasYPtc-ZbsI69gPJ60QQkkFgGqgYEe5GFKKvrGr2A6PbSyC3SazQzIL0m6T2W2yQbncKX7phxr1f8afyPIbAMtr7Q</recordid><startdate>20190517</startdate><enddate>20190517</enddate><creator>Michelson, Grant</creator><creator>Miller, Rohan</creator><general>Emerald Publishing Limited</general><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8AO</scope><scope>8FI</scope><scope>AFKRA</scope><scope>ANIOZ</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M1F</scope><scope>M2M</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>Q9U</scope></search><sort><creationdate>20190517</creationdate><title>Taboos, morality and marketing: towards a conceptual model and illustration</title><author>Michelson, Grant ; Miller, Rohan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c311t-daee0a856c97578fa183860358fbc6f0081b123a7779e65a11cf0a5d75208f8c3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Concentration camps</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Marketing</topic><topic>Menstruation</topic><topic>Morality</topic><topic>Sanctions</topic><topic>Sexuality</topic><topic>Studies</topic><topic>Taboos</topic><topic>Tourism</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Michelson, Grant</creatorcontrib><creatorcontrib>Miller, Rohan</creatorcontrib><collection>CrossRef</collection><collection>Global News &amp; ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>Hospital Premium Collection</collection><collection>ProQuest Central</collection><collection>Accounting, Tax &amp; Banking Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Banking Information Database</collection><collection>Psychology Database</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>The Journal of consumer marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Michelson, Grant</au><au>Miller, Rohan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Taboos, morality and marketing: towards a conceptual model and illustration</atitle><jtitle>The Journal of consumer marketing</jtitle><date>2019-05-17</date><risdate>2019</risdate><volume>36</volume><issue>3</issue><spage>393</spage><epage>400</epage><pages>393-400</pages><issn>0736-3761</issn><eissn>2052-1200</eissn><abstract>Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates the general premises of the model with a case study of “dark” tourism and the contemporary marketing of the Auschwitz concentration camp. Findings The paper shows that even extreme taboos can be commodified and traded-off, and that not even the horrific deaths and large-scale suffering that occurred at Auschwitz are “sacred”. This can occur through reframing and seeing the same taboo through different national lens. Research limitations/implications Questions pertaining to consumer morality are relative rather than universalistic, and even the most extreme cases of taboo can still be successfully marketed. Originality/value The paper is among the first to attempt to conceptually design a model and then explain the taboo process as it applies to a marketing and consumption context.</abstract><cop>Santa Barbara</cop><pub>Emerald Publishing Limited</pub><doi>10.1108/JCM-03-2018-2621</doi><tpages>8</tpages></addata></record>
fulltext fulltext
identifier ISSN: 0736-3761
ispartof The Journal of consumer marketing, 2019-05, Vol.36 (3), p.393-400
issn 0736-3761
2052-1200
language eng
recordid cdi_emerald_primary_10_1108_JCM-03-2018-2621
source ABI/INFORM Global; Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list)
subjects Concentration camps
Consumer behavior
Consumers
Consumption
Marketing
Menstruation
Morality
Sanctions
Sexuality
Studies
Taboos
Tourism
title Taboos, morality and marketing: towards a conceptual model and illustration
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-19T19%3A07%3A06IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_emera&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Taboos,%20morality%20and%20marketing:%20towards%20a%20conceptual%20model%20and%20illustration&rft.jtitle=The%20Journal%20of%20consumer%20marketing&rft.au=Michelson,%20Grant&rft.date=2019-05-17&rft.volume=36&rft.issue=3&rft.spage=393&rft.epage=400&rft.pages=393-400&rft.issn=0736-3761&rft.eissn=2052-1200&rft_id=info:doi/10.1108/JCM-03-2018-2621&rft_dat=%3Cproquest_emera%3E2226360016%3C/proquest_emera%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c311t-daee0a856c97578fa183860358fbc6f0081b123a7779e65a11cf0a5d75208f8c3%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2226360016&rft_id=info:pmid/&rfr_iscdi=true