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Methods of Persuasion: How to Use Psychology to Influence Human Behavior
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Published in: | The Journal of consumer marketing 2014-11, Vol.31 (6/7), p.558-560 |
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Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that cite this one |
Online Access: | Get full text |
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ISSN: | 0736-3761 2052-1200 |
DOI: | 10.1108/JCM-08-2014-1115 |