Methods of Persuasion: How to Use Psychology to Influence Human Behavior

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Published in:The Journal of consumer marketing 2014-11, Vol.31 (6/7), p.558-560
Format: Article
Language:English
Subjects:
Market research/consumer behaviour
Marketing
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ispartof The Journal of consumer marketing, 2014-11, Vol.31 (6/7), p.558-560
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source ABI/INFORM Global; Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list)
subjects Market research/consumer behaviour
Marketing
title Methods of Persuasion: How to Use Psychology to Influence Human Behavior
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