Blockchain in logistics industry: in fizz customer trust or not

• Published in: Journal of enterprise information management 2020-04, Vol.33 (3), p.541-558
• Main Authors: Jain, Geetika, Singh, Harjit, Chaturvedi, K. R, Rakesh, Sapna
• Format: Article
• Language: English
• Subjects: Acceptance tests; Alliances; Attitudes; Automation; Behavior; Blockchain; Counterfeiting; Cryptography; Customers; Data analysis; Digital currencies; Factor analysis; Internet of Things; Logistics; Multivariate statistical analysis; Retail stores; Sampling; Shipping industry; Silos; Supply chains; Technology Acceptance Model; Technology utilization; Theft prevention; Tracking; Trustworthiness
• ISSN: 1741-0398; 1758-7409
• DOI: 10.1108/JEIM-06-2018-0142

PurposeThe study is an attempt to explore much talked but less understood issue of “blockchain in logistics industry” in modern perspective. The customers' acceptance of blockchain technology in logistics and supply chain is tested through “Technology Acceptance Model” by using attitude, perceived usefulness (PU), perceived ease of use (PEOU), behavioral intention and use behavior.Design/methodology/approachData has been collected through online and offline medium, where active 240 responses have been collected finally using convenience sampling. Confirmatory factor analysis with structural equation modeling (SEM) was carried out for data analysis.FindingsThe customers' acceptance of blockchain technology in logistics and supply chain is tested through “Technology Acceptance Model.” The findings reveal model fit where PEOU, PU and attitude are the major constructs of the model to realize the substantial gains in logistics process efficiency.Research limitations/implicationsConvenience sampling has been considered for the study to collect the data of online users of various technology applications for tracking and shipment detail, whereas a more specified method sampling can be considered for the future research. The study has been conducted in the Indian context, which has been considered as the limitation pertaining to generalization across countries and industries.Practical implicationsThe findings of this study will be helpful for market practitioners to build transparency between customers and industry to overcome the frictions in logistics. Blockchain will help in monitoring the performance history and previous commitments of logistics professionals resulting in selecting a responsible logistics solution provider. Access to critical data by the authorized member of the supply chain will reduce unsubstantiated disputes.Social implicationsBlockchain technology will be available to everyone on the network. This will bring transparency and help logistics professionals such as carriers, shippers and brokers to detect early frauds and prevent thefts. It will increase customer trust toward any financial transaction for tracking the ownership of titles.Originality/valueBlockchain technology is envisioned to be a technology that could be a game-changer for decentralizing infrastructure, introducing transparency and building trust in the supply chain. The current study is a novel addition to the literature where blockchain technology enables the indisputable st