Key drivers of SMEs export performance: the mediating effect of competitive advantage

• Published in: Journal of knowledge management 2018-03, Vol.22 (2), p.257-279
• Main Authors: Rua, Orlando, França, Alexandra, Fernández Ortiz, Rubén
• Format: Article
• Language: English
• Subjects: Absorptivity; Business competition; Business growth; Competition; Competitive advantage; Differentiation; Economic growth; Entrepreneurs; Entrepreneurship; Exports; International markets; Knowledge management; Leadership; Small business; Strategic management; Strategy; Success; Textiles
• ISSN: 1367-3270; 1758-7484
• DOI: 10.1108/JKM-07-2017-0267

Purpose With its focus on the context of small firm internationalization, this paper aims to assess the important contribution of strategic determinants that influence export performance (EP), considering the mediating effect of competitive strategy. Design/methodology/approach Based on survey data from 247 Portuguese small and medium-sized enterprises (SMEs) exporting textiles, members of the Portugal’s Textile Association (ATP), this research adopted a quantitative methodological approach, conducting an exploratory and transversal empirical study. Findings The paper finds suggest that entrepreneurial orientation (EO) has a positive and significant influence on differentiation and EP. Moreover, the results also highlight the role of intangible resources (IR) in the design of both differentiation and cost leadership strategies, which drives EP. Finally, absorptive capabilities (ACAPs) are highly related with EP. Practical implications The paper provides empirical evidence that EO, IR and ACAPs are predictors of competitive strategies and EP. Moreover, and alongside with firm’s resources, this study validates that competitive strategy does matters for small firm managers and the development of one type of competitive advantage is also a major performance enhancer. Originality/value This study provides fresh insights into entrepreneurship and strategic management literature, as it considers the importance of multiple factors to SMEs business growth. Moreover, this paper presents empirical evidences of the strategies that small firm managers should pursue and policy makers should support. Finally, this is an original study applied to the Portuguese textile industry.