Understanding organizational change for alliancing

Purpose The purpose of this paper is to examine an organization’s operational alignment in the process of alliance formation. Design/methodology/approach A literature study was conducted on the strategic importance of assessing and aligning organizations’ operations for alliancing. Furthermore, an i...

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Bibliographic Details
Published in:Journal of organizational change management 2017-01, Vol.30 (5), p.823-838
Main Authors: B.M. Keers, Bianca, C. van Fenema, Paul, Zijm, Henk
Format: Article
Language:English
Subjects:
Alliances
Competition
Competitive advantage
Cooperation
Information systems
Joint ventures
Knowledge
Learning
Market positioning
Operations management
Organizational change
Performance management
Research methodology
Strategic management
Success
Supply chains
Theory
Vegetables
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Summary:Purpose The purpose of this paper is to examine an organization’s operational alignment in the process of alliance formation. Design/methodology/approach A literature study was conducted on the strategic importance of assessing and aligning organizations’ operations for alliancing. Furthermore, an instrumental case study was conducted to provide insight in the degree of operational alignment required for a maritime organization to form a service alliance. Findings Managers indicate a complex set of organizational capabilities required for improving operating process to successfully execute their alliance strategy. Two improvement trajectories were found to be used by alliance managers for aligning operations with alliance strategy: development of a corporate alliance infrastructure, and nurturing a collaborative business culture. Research limitations/implications The research is limited to one public organization establishing a vertical service alliance with one of its suppliers. Originality/value The paper introduces a new conceptual model of the alliance formation process, addressing the cyclical character of the pre-formation stage in which intra- and interorganizational management considerations alternate.
ISSN:0953-4814
1758-7816
DOI:10.1108/JOCM-09-2016-0170