The role of digital literacy and digital data security awareness in online privacy concerns: a multi-group analysis with gender

PurposeOnline privacy pertains to an individual’s capacity to regulate and oversee the gathering and distribution of online information. Conversely, online privacy concern (OPC) pertains to the protection of personal information, along with the worries or convictions concerning potential risks and u...

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Bibliographic Details
Published in:Online information review 2024-08, Vol.48 (5), p.983-1001
Main Authors: Saritepeci, Mustafa, Yildiz Durak, Hatice, Özüdoğru, Gül, Atman Uslu, Nilüfer
Format: Article
Language:English
Subjects:
Behavior
Cognition & reasoning
College Students
Computer privacy
Data analysis
Data collection
Digital data
Digital literacy
Gender
Gender Differences
Hypotheses
Independent Study
Individualized Instruction
Information literacy
Information sharing
Internet access
Literature Reviews
Personal information
Privacy
Security
Skills
Social Media
Social networks
Study Centers
Thinking Skills
University students
Variables
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Summary:PurposeOnline privacy pertains to an individual’s capacity to regulate and oversee the gathering and distribution of online information. Conversely, online privacy concern (OPC) pertains to the protection of personal information, along with the worries or convictions concerning potential risks and unfavorable outcomes associated with its collection, utilization and distribution. With a holistic approach to these relationships, this study aims to model the relationships between digital literacy (DL), digital data security awareness (DDSA) and OPC and how these relationships vary by gender.Design/methodology/approachThe participants of this study are 2,835 university students. Data collection tools in the study consist of personal information form and three different scales. Partial least squares (PLS), structural equation modeling (SEM) and multi-group analysis (MGA) were used to test the framework determined in the context of the research purpose and to validate the proposed hypotheses.FindingsDL has a direct and positive effect on digital data security awareness (DDSA), and DDSA has a positive effect on OPC. According to the MGA results, the hypothesis put forward in both male and female sub-samples was supported. The effect of DDSA on OPC is higher for males.Originality/valueThis study highlights the positive role of DL and perception of data security on OPC. In addition, MGA findings by gender reveal some differences between men and women.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2023-0122
ISSN:1468-4527
1468-4535
DOI:10.1108/OIR-03-2023-0122