Trailblazers in green business: unconventional practices and motivation within a chamber of commerce business network

PurposeThe motivation and practices of business network members are explored with the purpose of determining what leads businesses to fully share and learn sustainable practice from each other and how chambers contribute to an urgent need.Design/methodology/approachIn this exploratory case study usi...

Full description

Saved in:
Bibliographic Details
Published in:Qualitative research in organizations and management 2022-08, Vol.17 (3), p.340-356
Main Authors: Hanson-Rasmussen, Nancy, Opall, Brent S.
Format: Article
Language:English
Subjects:
Breweries
Chambers of commerce
Climate change
Employees
Leadership
Pandemics
Participation
Small & medium sized enterprises-SME
Small business
Social responsibility
Sustainability
Sustainable development
Sustainable practices
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:PurposeThe motivation and practices of business network members are explored with the purpose of determining what leads businesses to fully share and learn sustainable practice from each other and how chambers contribute to an urgent need.Design/methodology/approachIn this exploratory case study using in-depth interviews, SMEs belonging to a chamber of commerce green initiative address their unconventional thoughts regarding their participation and willingness to share their own sustainable practices.FindingsThe expectancy theory of motivation explains why members of a green business network participate in conventional and unconventional sustainable practices and the role networks play in recognizing but not increasing sustainable business practice.Originality/valueThis study is unique in that it explores the motivation and reticence of chamber of commerce business members to fully participate in a green initiative. Filling a literature gap, this study provides optimism that a chamber's green initiative may contribute to providing support for promising sustainable practice.
ISSN:1746-5648
1746-5656
DOI:10.1108/QROM-05-2020-1952