The blockchain-based Halal traceability systems: a hype or reality?

Purpose Given the emerging nature of integrating blockchain into food traceability systems, this study aims to investigate the intention to participate in a blockchain-based Halal traceability system through a united model that consists of Halal orientation strategy, institutional theory and diffusi...

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Bibliographic Details
Published in:Supply chain management 2020-08, Vol.25 (6), p.863-879
Main Authors: Hew, Jun-Jie, Wong, Lai-Wan, Tan, Garry Wei-Han, Ooi, Keng-Boon, Lin, Binshan
Format: Article
Language:English
Subjects:
Beverages
Blockchain
Certification
Cryptography
Descriptive labeling
Digital currencies
Food
Halal food
Information management
Information systems
Logistics
Manufacturers
Manufacturing
Multivariate statistical analysis
Muslims
Operations management
Random sampling
Sampling methods
Supply chain management
Supply chains
Theory
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Summary:Purpose Given the emerging nature of integrating blockchain into food traceability systems, this study aims to investigate the intention to participate in a blockchain-based Halal traceability system through a united model that consists of Halal orientation strategy, institutional theory and diffusion of innovation theory. Design/methodology/approach A sample that consists of 143 Malaysian Halal food and beverage manufacturers was drawn from Halal Malaysia Official Portal using the simple random sampling technique. The responses were collected from the key managerial personnel with experience and knowledge on the Halal supply chain using phone interviews. Subsequently, the partial least squares structural equation modelling approach was then used to analyse the theoretical model. Findings The manufacturers would go through a chain of the process before deciding to participate in the traceability system. Firstly, the manufacturers which practice a comprehensive Halal orientation strategy will be more perceptive towards the institutional pressures that demand them to participate in a traceability system. Secondly, in response to the pressures, the manufacturers would evaluate the technological characteristics of the system and subsequently develop their perceived desirability. Thirdly, the manufacturers with favourable perceived desirability shall decide to participate in the system. Originality/value This study advances the current literature of Halal supply chain, information systems, operations management and blockchain through an integrated model that could explain 73.19% of the variance in intention to participate.
ISSN:1359-8546
1359-8546
1758-6852
DOI:10.1108/SCM-01-2020-0044