Upstream information distortion in the agro-food supply chain

Purpose The purpose of this research is to analyse the upstream information distortion among the various members of the agro-food supply chain, regarding the consumers’ quality perceptions. Design/methodology/approach The study focused on the beef chain, which is one of the most active in quality ma...

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Bibliographic Details
Published in:Supply chain management 2017-10, Vol.22 (5), p.411-423
Main Authors: Mancilla, Nelson O., Sepúlveda, Wilmer S.
Format: Article
Language:English
Subjects:
Aquaculture
Beef
Competitive advantage
Consumers
Distortion
Food
Food quality
Food supply
Information flow
Literature reviews
Perceptions
Product development
Product quality
Purchase intention
Qualitative research
Quality management
Supply chain management
Supply chains
Upstream
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Summary:Purpose The purpose of this research is to analyse the upstream information distortion among the various members of the agro-food supply chain, regarding the consumers’ quality perceptions. Design/methodology/approach The study focused on the beef chain, which is one of the most active in quality management terms. The study involved different actors in the chain: consumers (402), retailers (98), agro-industrials (40) and cattle farmers (84). Findings The results demonstrated that the more the upstream agents move away from consumers, the more the information becomes distorted. The research also highlighted that the greater the number of links in the chain, the more the consumer’s upstream information tends to be distorted. Originality/value The information flow is one of the important aspects on which the supply chain management focuses. This paper contributes to information flow research between different actors in the supply chain regarding product quality from the consumer perspective. Therefore, for the members of the supply chain, this research represents the potential to direct management’s value-added activities towards what consumers value the most.
ISSN:1359-8546
1758-6852
DOI:10.1108/SCM-07-2016-0241