People-related TQM practices: the role of metaperceptions

PurposeThe authors investigate the role of people-related Total Quality Management (TQM) practices, specifically metaperceptions, in hearing care students' vocational decision-making. In Italy, audiologists are health professionals and must hold a degree in hearing care. They operate according...

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Bibliographic Details
Published in:TQM journal 2022-12, Vol.34 (7), p.165-178
Main Authors: Cobelli, Nicola, Bullini Orlandi, Ludovico, Burro, Roberto
Format: Article
Language:English
Subjects:
Aptitudes
Audiology
Careers
Commodification
Confidence intervals
Decision making
Health care
Hearing
Hypotheses
Job satisfaction
Marketing
Medical personnel
Multiple regression analysis
Perceptions
Pharmacists
Preferences
Professionals
Professions
Quality management
Self employment
Self image
Statistical analysis
Students
Total quality
Total quality management
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Summary:PurposeThe authors investigate the role of people-related Total Quality Management (TQM) practices, specifically metaperceptions, in hearing care students' vocational decision-making. In Italy, audiologists are health professionals and must hold a degree in hearing care. They operate according to clinical principles but must also develop marketing and commercial skills. While employers take these aspects for granted, the expectations of hearing care students often differ from reality. Thus, the authors aim to investigate the vocational expectations of hearing care students.Design/methodology/approachA survey was distributed to 600 hearing care students. Multiple regression analysis with bootstrapped confidence intervals was employed to test the hypotheses.FindingsStudents who perceived audiology as their calling were more interested in the clinical aspects than the marketing and commercial aspects of audiology. Moreover, those desiring a meaningful career path in audiology were more interested in becoming a store owner or franchisee.Social implicationsUniversities and recruiters should consider the influence of relevant others' metaperceptions on students' self-perceptions of their aptitudes for different careers. Universities should assist students to identify aptitudes that are relevant to career-related decision-making. In this context, people-related TQM can help students avoid incorrect aspirations and expectations.Originality/valueThis study is the first to investigate the role of metaperceptions from a people-related TQM perspective. Metaperceptions play a crucial role in determining the correct course of study as well as job satisfaction and expectations.
ISSN:1754-2731
1754-274X
DOI:10.1108/TQM-01-2022-0018