Marketing Orientated Pricing for UK Banks

The authors are concerned with the problem of pricing the services provided by the clearing banks in the UK. Using group interviews, consumer attitudes to and perceptions of banking services are examined. Conclusions are drawn about the different benefits consumers receive from using banks and sugge...

Full description

Saved in:
Bibliographic Details
Published in:International journal of bank marketing 1983-02, Vol.1 (2), p.53-67
Main Authors: Lawson, Rob, Watt, Ann
Format: Article
Language:English
Subjects:
Accounts
Bank marketing
Bank service charges
Banks
Clearing banks
Consumer Panel Research
Consumer Research
Financial services
Marketing
Price increases
Pricing
Pricing policies
Public opinion
Relationship Pricing
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The authors are concerned with the problem of pricing the services provided by the clearing banks in the UK. Using group interviews, consumer attitudes to and perceptions of banking services are examined. Conclusions are drawn about the different benefits consumers receive from using banks and suggestions are made as to how these could be used as a basis for consumer-orientated pricing policy.
ISSN:0265-2323
1758-5937
DOI:10.1108/eb010725