Communication and the board

As boards become subject to greater public scrutiny, they have an increasing need to manage their reputation. Over and above considering the organisation's communications plan at least once a year, there are strong arguments for developing a board communication strategy and plan. Such a plan wo...

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Bibliographic Details
Published in:Journal of communication management (London, England) England), 1999-02, Vol.3 (4), p.387-391
Main Author: Clutterbuck, David
Format: Article
Language:English
Subjects:
Board
Communication planning
Corporate governance
Directors
Leadership
Online Access:Get full text
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Summary:As boards become subject to greater public scrutiny, they have an increasing need to manage their reputation. Over and above considering the organisation's communications plan at least once a year, there are strong arguments for developing a board communication strategy and plan. Such a plan would include a clear statement of communication objectives, defined methods for communicating decisions and decision-making processes, how the board demonstrates leadership (living the values) and a system to measure the impact of board communications, both external and internal.
ISSN:1363-254X
DOI:10.1108/eb023501