Six pathways to marketing innovation

A company must decide not only which pathway of innovation to pursue but apply talented, focused management to the problem of maximizing the yield from its innovation.

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Bibliographic Details
Published in:Planning review 1992-06, Vol.20 (6), p.12-48
Main Author: Magrath, Allan J.
Format: Article
Language:English
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Description
Summary:A company must decide not only which pathway of innovation to pursue but apply talented, focused management to the problem of maximizing the yield from its innovation.
ISSN:0094-064X
DOI:10.1108/eb054387