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Changing the rules of the game

Nucor is a manufacturer of steel and steel products. We operate seven steel mills and are the sixth largest steel company in the U.S. Of those six companies, we happen to be the only one that operated profitably in 1992. What sets us apart from the rest of the industry?

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Bibliographic Details
Published in:Planning review 1993-05, Vol.21 (5), p.9-12
Main Author: Iverson, F. Kenneth
Format: Article
Language:English
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Summary:Nucor is a manufacturer of steel and steel products. We operate seven steel mills and are the sixth largest steel company in the U.S. Of those six companies, we happen to be the only one that operated profitably in 1992. What sets us apart from the rest of the industry?
ISSN:0094-064X
2377-7613
DOI:10.1108/eb054431