Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media

The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To a...

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Bibliographic Details
Published in:Advances in language and literary studies 2015-04, Vol.6 (2), p.247
Main Authors: Ahmad, Madiha, Ahmad, Sofia, Ijaz, Nida, Batool, Sumera, Maratab Abid
Format: Article
Language:English
Subjects:
Advertising
Beverages
Commercials
Critical discourse analysis
Discourse Analysis
Food
Foreign Countries
Ideology
Language Usage
Mass Media Effects
Power Structure
Social Influences
Television
Television advertising
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Summary:The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by the ad- makers will be described, interpreted and explained in the light of critical discourse analysis.
ISSN:2203-4714
2203-4714
DOI:10.7575/aiac.alls.v.6n.2p.247