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Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media
The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To a...
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Published in: | Advances in language and literary studies 2015-04, Vol.6 (2), p.247 |
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creator | Ahmad, Madiha Ahmad, Sofia Ijaz, Nida Batool, Sumera Maratab Abid |
description | The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by the ad- makers will be described, interpreted and explained in the light of critical discourse analysis. |
doi_str_mv | 10.7575/aiac.alls.v.6n.2p.247 |
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subjects | Advertising Beverages Commercials Critical discourse analysis Discourse Analysis Food Foreign Countries Ideology Language Usage Mass Media Effects Power Structure Social Influences Television Television advertising |
title | Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media |
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