Loading…

Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media

The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To a...

Full description

Saved in:
Bibliographic Details
Published in:Advances in language and literary studies 2015-04, Vol.6 (2), p.247
Main Authors: Ahmad, Madiha, Ahmad, Sofia, Ijaz, Nida, Batool, Sumera, Maratab Abid
Format: Article
Language:English
Subjects:
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page
container_issue 2
container_start_page 247
container_title Advances in language and literary studies
container_volume 6
creator Ahmad, Madiha
Ahmad, Sofia
Ijaz, Nida
Batool, Sumera
Maratab Abid
description The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by the ad- makers will be described, interpreted and explained in the light of critical discourse analysis.
doi_str_mv 10.7575/aiac.alls.v.6n.2p.247
format article
fullrecord <record><control><sourceid>proquest_eric_</sourceid><recordid>TN_cdi_eric_primary_EJ1128405</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><ericid>EJ1128405</ericid><sourcerecordid>2188089713</sourcerecordid><originalsourceid>FETCH-LOGICAL-c1437-e298b60f90027a45537ff4a69efab1c8f7d0b42aae051e7ac003099126e0aae83</originalsourceid><addsrcrecordid>eNpNkF1LwzAUhoMoOOZ-wiDgdevJR5v0UurU6UQvpl6GrE1mtq6ZyTbYv7dlIl6dw3kfXg4PQmMCqchEdqOdrlLdNDE9pHmb0m1KuThDA0qBJVwQfv5vv0SjGFcAQASTBIoBev70Ye3aJfYWT2vjG788Ytfi3ZfB8w9c-s3GhMrpJvZE6Zsa3wXXrmMPvem1izvdOvxiaqev0IXtQDP6nUP0fj-Zl4_J7PVhWt7OkopwJhJDC7nIwRYAVGieZUxYy3VeGKsXpJJW1LDgVGsDGTFCVwAMioLQ3EB3lGyIxqdeE1yltsFtdDiqyRMhVHLIuvz6lG-D_96buFMrvw9t95KiREqQhSCso7ITVQUfYzD2r4mA6tWqXq3q1aqDyltFt6pTy34Af1ltaQ</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2188089713</pqid></control><display><type>article</type><title>Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media</title><source>Publicly Available Content Database</source><source>Social Science Premium Collection</source><source>Linguistics Collection</source><source>IngentaConnect Journals</source><source>ProQuest One Literature</source><source>Linguistics and Language Behavior Abstracts (LLBA)</source><creator>Ahmad, Madiha ; Ahmad, Sofia ; Ijaz, Nida ; Batool, Sumera ; Maratab Abid</creator><creatorcontrib>Ahmad, Madiha ; Ahmad, Sofia ; Ijaz, Nida ; Batool, Sumera ; Maratab Abid</creatorcontrib><description>The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by the ad- makers will be described, interpreted and explained in the light of critical discourse analysis.</description><identifier>ISSN: 2203-4714</identifier><identifier>EISSN: 2203-4714</identifier><identifier>DOI: 10.7575/aiac.alls.v.6n.2p.247</identifier><language>eng</language><publisher>Footscray: Australian International Academic Centre PTY. Ltd (AIAC)</publisher><subject>Advertising ; Beverages ; Commercials ; Critical discourse analysis ; Discourse Analysis ; Food ; Foreign Countries ; Ideology ; Language Usage ; Mass Media Effects ; Power Structure ; Social Influences ; Television ; Television advertising</subject><ispartof>Advances in language and literary studies, 2015-04, Vol.6 (2), p.247</ispartof><rights>2015. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.proquest.com/docview/2188089713?pq-origsite=primo$$EHTML$$P50$$Gproquest$$Hfree_for_read</linktohtml><link.rule.ids>230,314,780,784,885,12851,21382,21394,25753,27924,27925,31269,33611,33911,37012,43733,43896,44590,62661,62662,62677</link.rule.ids><backlink>$$Uhttp://eric.ed.gov/ERICWebPortal/detail?accno=EJ1128405$$DView record in ERIC$$Hfree_for_read</backlink></links><search><creatorcontrib>Ahmad, Madiha</creatorcontrib><creatorcontrib>Ahmad, Sofia</creatorcontrib><creatorcontrib>Ijaz, Nida</creatorcontrib><creatorcontrib>Batool, Sumera</creatorcontrib><creatorcontrib>Maratab Abid</creatorcontrib><title>Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media</title><title>Advances in language and literary studies</title><description>The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by the ad- makers will be described, interpreted and explained in the light of critical discourse analysis.</description><subject>Advertising</subject><subject>Beverages</subject><subject>Commercials</subject><subject>Critical discourse analysis</subject><subject>Discourse Analysis</subject><subject>Food</subject><subject>Foreign Countries</subject><subject>Ideology</subject><subject>Language Usage</subject><subject>Mass Media Effects</subject><subject>Power Structure</subject><subject>Social Influences</subject><subject>Television</subject><subject>Television advertising</subject><issn>2203-4714</issn><issn>2203-4714</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2015</creationdate><recordtype>article</recordtype><sourceid>7T9</sourceid><sourceid>AIMQZ</sourceid><sourceid>ALSLI</sourceid><sourceid>CPGLG</sourceid><sourceid>PIMPY</sourceid><recordid>eNpNkF1LwzAUhoMoOOZ-wiDgdevJR5v0UurU6UQvpl6GrE1mtq6ZyTbYv7dlIl6dw3kfXg4PQmMCqchEdqOdrlLdNDE9pHmb0m1KuThDA0qBJVwQfv5vv0SjGFcAQASTBIoBev70Ye3aJfYWT2vjG788Ytfi3ZfB8w9c-s3GhMrpJvZE6Zsa3wXXrmMPvem1izvdOvxiaqev0IXtQDP6nUP0fj-Zl4_J7PVhWt7OkopwJhJDC7nIwRYAVGieZUxYy3VeGKsXpJJW1LDgVGsDGTFCVwAMioLQ3EB3lGyIxqdeE1yltsFtdDiqyRMhVHLIuvz6lG-D_96buFMrvw9t95KiREqQhSCso7ITVQUfYzD2r4mA6tWqXq3q1aqDyltFt6pTy34Af1ltaQ</recordid><startdate>201504</startdate><enddate>201504</enddate><creator>Ahmad, Madiha</creator><creator>Ahmad, Sofia</creator><creator>Ijaz, Nida</creator><creator>Batool, Sumera</creator><creator>Maratab Abid</creator><general>Australian International Academic Centre PTY. Ltd (AIAC)</general><general>Australian International Academic Centre PTY, LTD</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7T9</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AIMQZ</scope><scope>ALSLI</scope><scope>AYAGU</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>CPGLG</scope><scope>CRLPW</scope><scope>DWQXO</scope><scope>LIQON</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>ERI</scope><scope>GA5</scope></search><sort><creationdate>201504</creationdate><title>Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media</title><author>Ahmad, Madiha ; Ahmad, Sofia ; Ijaz, Nida ; Batool, Sumera ; Maratab Abid</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c1437-e298b60f90027a45537ff4a69efab1c8f7d0b42aae051e7ac003099126e0aae83</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2015</creationdate><topic>Advertising</topic><topic>Beverages</topic><topic>Commercials</topic><topic>Critical discourse analysis</topic><topic>Discourse Analysis</topic><topic>Food</topic><topic>Foreign Countries</topic><topic>Ideology</topic><topic>Language Usage</topic><topic>Mass Media Effects</topic><topic>Power Structure</topic><topic>Social Influences</topic><topic>Television</topic><topic>Television advertising</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Ahmad, Madiha</creatorcontrib><creatorcontrib>Ahmad, Sofia</creatorcontrib><creatorcontrib>Ijaz, Nida</creatorcontrib><creatorcontrib>Batool, Sumera</creatorcontrib><creatorcontrib>Maratab Abid</creatorcontrib><collection>CrossRef</collection><collection>Linguistics and Language Behavior Abstracts (LLBA)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>ProQuest One Literature</collection><collection>Social Science Premium Collection</collection><collection>Australia &amp; New Zealand Database</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>Linguistics Collection</collection><collection>Linguistics Database</collection><collection>ProQuest Central Korea</collection><collection>ProQuest One Literature - U.S. Customers Only</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ERIC</collection><collection>ERIC - Full Text Only (Discovery)</collection><jtitle>Advances in language and literary studies</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Ahmad, Madiha</au><au>Ahmad, Sofia</au><au>Ijaz, Nida</au><au>Batool, Sumera</au><au>Maratab Abid</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><ericid>EJ1128405</ericid><atitle>Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media</atitle><jtitle>Advances in language and literary studies</jtitle><date>2015-04</date><risdate>2015</risdate><volume>6</volume><issue>2</issue><spage>247</spage><pages>247-</pages><issn>2203-4714</issn><eissn>2203-4714</eissn><abstract>The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by the ad- makers will be described, interpreted and explained in the light of critical discourse analysis.</abstract><cop>Footscray</cop><pub>Australian International Academic Centre PTY. Ltd (AIAC)</pub><doi>10.7575/aiac.alls.v.6n.2p.247</doi><tpages>14</tpages><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 2203-4714
ispartof Advances in language and literary studies, 2015-04, Vol.6 (2), p.247
issn 2203-4714
2203-4714
language eng
recordid cdi_eric_primary_EJ1128405
source Publicly Available Content Database; Social Science Premium Collection; Linguistics Collection; IngentaConnect Journals; ProQuest One Literature; Linguistics and Language Behavior Abstracts (LLBA)
subjects Advertising
Beverages
Commercials
Critical discourse analysis
Discourse Analysis
Food
Foreign Countries
Ideology
Language Usage
Mass Media Effects
Power Structure
Social Influences
Television
Television advertising
title Working of Ideology in the TV Commercials of Cold Drinks in Pakistani Media
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-28T17%3A47%3A34IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_eric_&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Working%20of%20Ideology%20in%20the%20TV%20Commercials%20of%20Cold%20Drinks%20in%20Pakistani%20Media&rft.jtitle=Advances%20in%20language%20and%20literary%20studies&rft.au=Ahmad,%20Madiha&rft.date=2015-04&rft.volume=6&rft.issue=2&rft.spage=247&rft.pages=247-&rft.issn=2203-4714&rft.eissn=2203-4714&rft_id=info:doi/10.7575/aiac.alls.v.6n.2p.247&rft_dat=%3Cproquest_eric_%3E2188089713%3C/proquest_eric_%3E%3Cgrp_id%3Ecdi_FETCH-LOGICAL-c1437-e298b60f90027a45537ff4a69efab1c8f7d0b42aae051e7ac003099126e0aae83%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2188089713&rft_id=info:pmid/&rft_ericid=EJ1128405&rfr_iscdi=true