A Multimodal Course Design for Intercultural Business Communication

This study presents a course design that integrates multimodal sounds, pictures, videos, student presentations, guest speakers, and group work into a multimodal course to enhance intercultural communication competence into a high-profile business training course. The course is tailor-made for 488 ma...

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Bibliographic Details
Published in:Journal of teaching in international business 2020-07, Vol.31 (3), p.214-237
Main Author: Wang Guénier, Amily Dongshuo
Format: Article
Language:English
Subjects:
Banking
Business Communication
Business education
Course Content
Course Descriptions
Cultural Awareness
Curricula
Empathy
Employees
Experiential Learning
Foreign Countries
IBC
Instructional Innovation
Intercultural Communication
intercultural empathy
International education
International Trade
Management Development
Multimedia Instruction
multimodal pedagogy
Pedagogy
Staff Development
Teaching Methods
unified knowing and doing
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Description
Summary:This study presents a course design that integrates multimodal sounds, pictures, videos, student presentations, guest speakers, and group work into a multimodal course to enhance intercultural communication competence into a high-profile business training course. The course is tailor-made for 488 managers and staff in one of the world's top 10 banks whose branch is based in London. Innovative experiential techniques are embedded in the course to meet their professional needs. The evaluation from the participants suggested that the course was highly useful and challenging, which produced a positive impact on the trainees' intercultural awareness and empathy in terms of more affective commitment, better behavioral performance and enhanced cognitive curiosity in intercultural business communication (IBC). The innovative ideas of the course design, examples of good practice and integrated multimodal pedagogy have paved the way for other colleagues designing and delivering similar courses.
ISSN:0897-5930
1528-6991
DOI:10.1080/08975930.2020.1831422