BREAKING DOWN CLASSROOM WALLS: TEACHING MOMENTS FOR ONLINE LEARNING EXCELLENCE

The Teaching Moments program at the 2020 Society for Marketing Advances Annual Conference moved beyond the confines of four walls going virtual due to the pandemic, just like universities around the world. Many of the Teaching Moments were lessons on how to thrive in our evermore important online en...

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Bibliographic Details
Published in:Marketing education review 2021-04, Vol.31 (2), p.55-57
Main Authors: Drehmer, Charles, Gala, Prachi
Format: Article
Language:English
Subjects:
Conferences (Gatherings)
COVID-19
Educational Change
Educational Resources
Instructional Materials
Marketing
Online Courses
Pandemics
Peer Evaluation
Professional Associations
Salesmanship
Scoring Rubrics
Teaching Methods
Web Sites
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Summary:The Teaching Moments program at the 2020 Society for Marketing Advances Annual Conference moved beyond the confines of four walls going virtual due to the pandemic, just like universities around the world. Many of the Teaching Moments were lessons on how to thrive in our evermore important online environment. This article highlights seven of the top teaching moments from the conference, as determined by peer reviews. Readers can find additional support materials such as student instructions, instructor resources, exercise materials, sample student work, frequently asked questions and grading rubrics available on the websites of the Society for Marketing Advances or DePaul University's Center for Sales Leadership.
ISSN:1052-8008
2153-9987
DOI:10.1080/10528008.2021.1922925