The market segmentation of higher education in Colombia reveals social inequalities

In a scenario of significant growth in the supply and demand of higher education programmes in Colombia, this study proposes a modelling system based on data mining techniques to characterise this market after obtaining quality information about first-term students. The research uses a sample of 354...

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Bibliographic Details
Published in:Cogent education 2021-01, Vol.8 (1)
Main Authors: Lozano, Frederick Andrés Mendoza, Cruz Pulido, Julian Mauricio, García Rodríguez, José Félix
Format: Article
Language:English
Subjects:
Access to Education
B410
Colombia
Data mining
Economic Factors
education market
Educational research
Equal Education
Foreign Countries
Higher Education
I210
Inequality
M310
Private Education
Public Education
Social Differences
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Summary:In a scenario of significant growth in the supply and demand of higher education programmes in Colombia, this study proposes a modelling system based on data mining techniques to characterise this market after obtaining quality information about first-term students. The research uses a sample of 3548 programmes in Colombia, which represents 50% of higher education students in the period between 2012 and 2014. It is concluded that the private higher education reproduces social inequalities in the sense that it restricts by the way of costs, the access to the high-quality supply and avoid the best students to be received there. The modelling strategy creates an instrument that allows visualisation and locating of each microdata (academic programme) in a segmentation based on academic and socio-economic variables which converts the result of the research into an academic portfolio management tool for higher education institutions.
ISSN:2331-186X
2331-186X
DOI:10.1080/2331186X.2021.1877885