Effects of harmony between personal and apparel coloring on perceptions of a woman's employment potential

In previous research of person perception and dress a wide array of measurement items often have been incorporated with little consideration of relationships among findings. The objective of the present qualitative meta-analysis was to find consistent themes among findings of previous research. The...

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Bibliographic Details
Published in:Clothing and textiles research journal 1990, Vol.8 (2), p.1-12
Main Authors: Gibson, L.A, Balkwell, C
Format: Article
Language:English
Subjects:
communication
perception
Online Access:Get full text
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Summary:In previous research of person perception and dress a wide array of measurement items often have been incorporated with little consideration of relationships among findings. The objective of the present qualitative meta-analysis was to find consistent themes among findings of previous research. The sources of data were 109 impression formation studies reported between 1943 and 1986; 869 significant findings in the studies related to dress and comprised the data. Four superordinate categories--Evaluation, Potency, Dynamism, and Quality of Thought--were tailor made to fit recurrent themes in the data and incorporated 93% of the previous findings. The parsimonious dimensions emerging from the content analysis could facilitate development of future research instruments and serve as a framework for interpretation of findings. In addition, research designs were examined for trends in inclusion of perceiver variables, context of stimulus persons, measurement approaches, and efforts at programmatic inquiry.
ISSN:0887-302X
1940-2473