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How Can Positional Concerns Prevent the Adoption of Socially Desirable Innovations?

We study the role of positional concerns in explaining the (non-) diffusion of profitable and environmentally friendly innovations in situations where there is no conventional prisoner dilemma. Based on anecdotal evidence from farming activities, we introduce the concept of negative positional goods...

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Published in:Journal of economic issues 2012-09, Vol.46 (3), p.799-810
Main Authors: Salhi, Salima, Grolleau, Gilles, Mzoughi, Naoufel, Sutan, Angela
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Language:English
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description We study the role of positional concerns in explaining the (non-) diffusion of profitable and environmentally friendly innovations in situations where there is no conventional prisoner dilemma. Based on anecdotal evidence from farming activities, we introduce the concept of negative positional goods, that is, goods that destroy status in a given reference group, and show how interactions between status concerns and profitability can lead to unexpected outcomes. Several policy implications are drawn.
doi_str_mv 10.2753/JEI0021-3624460311
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subjects Agricultural industry
Analysis
Behavior
Conspicuous consumption
Diffusion theory
Economic surveys
Expected utility
Farmers
Farming
Farming communities
Happiness
Innovation
Innovation adoption
Innovation diffusion
Innovations
Intensive production
Interpersonal relations
Life Sciences
Notes and Communications
Organic farming
Pollution control
positional concerns
Prisoner's dilemma
Product innovation
Profitability
Rural areas
Social aspects
Social comparison
Social influence
Social innovation
status
Studies
Sustainable development
Technology adoption
title How Can Positional Concerns Prevent the Adoption of Socially Desirable Innovations?
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