Electronic monitoring of in-home television RCD usage

This study electronically-monitored in-home RCD activity. The frequency of channel changing and other RCD behaviors were recorded and discrepancies between self-reported and actual RCD use are examined. This is one of a few academic studies of RCDs that does not rely on a survey (respondent recall)...

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Bibliographic Details
Published in:Journal of broadcasting & electronic media 1997-03, Vol.41 (2), p.214-228
Main Authors: Kaye, Barbara K., Sapolsky, Barry S.
Format: Article
Language:English
Subjects:
Behavior
Beliefs, opinions and attitudes
Remote control
Television
Television viewers
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Summary:This study electronically-monitored in-home RCD activity. The frequency of channel changing and other RCD behaviors were recorded and discrepancies between self-reported and actual RCD use are examined. This is one of a few academic studies of RCDs that does not rely on a survey (respondent recall) or on observation, but rather records actual behaviors in the participants' home. This study also examines viewers' uses of RCDs within the framework of selective exposure. Slightly over 374 hours of television viewing by 44 participants yielded 13,680 channel switches. It was found that viewers made an average of 36.6 channel changes per hour. In other words, they watched channels for an average of one minute and 38 seconds between switches. Further analyses revealed an audience of "rapid-fire"; channel grazers as 80% of the switches took place after a channel was on for less than five seconds.
ISSN:0883-8151
1550-6878
DOI:10.1080/08838159709364402