Customer Data Means Money -- Businesses are buying and selling customer data in a dizzying number of ways.(Industry Trend or Event)

Wal-Mart decided to stop selling general sales data to six market-research companies that combined the data with information from other companies to create industrywide reports on retail sales trends. "Our competitors were getting more out of the third-party aggregation than we were, so it made...

Full description

Saved in:
Bibliographic Details
Published in:InformationWeek (Manhasset, N.Y.) N.Y.), 2001-08, p.49-49
Main Author: Heun, John Rendleman With Christopher T
Format: Magazinearticle
Language:English
Subjects:
Industry trend
Information accessibility
Information management
Information services
Information services industry
Management information systems
MIS
Services
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Wal-Mart decided to stop selling general sales data to six market-research companies that combined the data with information from other companies to create industrywide reports on retail sales trends. "Our competitors were getting more out of the third-party aggregation than we were, so it made more sense for us to stop," a Wal-Mart spokesman says. While the lack of sales data from one of the largest retailers in the world will hurt, competitors can turn to hundreds of information brokers to fill the gaps. Thanks to the Internet, collecting and analyzing customer data is easier and more widespread than ever before.
ISSN:8750-6874