Sports Versus All Comers: Comparing TV Sports Fans With Fans of Other Programming Genres

Using self-administered questionnaires, this study assessed ways in which the viewing experience for sports fans is similar to-and different from-the viewing experience for fans of other popular programming genres. Compared to fans of other genres, televised sports fans were likely to engage in a va...

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Bibliographic Details
Published in:Journal of broadcasting & electronic media 2006-03, Vol.50 (1), p.95-118
Main Authors: Gantz, Walter, Wang, Zheng, Paul, Bryant, Potter, Robert F.
Format: Article
Language:English
Subjects:
Behavior
Comparative analysis
Fans (Persons)
Questionnaires
Sports
Sports spectators
Television programs
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Summary:Using self-administered questionnaires, this study assessed ways in which the viewing experience for sports fans is similar to-and different from-the viewing experience for fans of other popular programming genres. Compared to fans of other genres, televised sports fans were likely to engage in a variety of pregame planning and information search activities. Their viewing was more likely to be purposive and content oriented. Sports fans were emotionally involved and cared about the outcomes. They also were more likely to check media sources for follow-up information. Fans of other genres were not as active or invested in their favorite programming genre.
ISSN:0883-8151
1550-6878
DOI:10.1207/s15506878jobem5001_6