Differentiation strategies in agribusiness – A configurational approach

This paper uses a configurational perspective to examine high perceived value differentiation strategies of agribusiness in Latin America. Relying on information collected through interviews and a survey conducted with 200 firms, we explore the elements of the differentiation strategies adopted by t...

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Bibliographic Details
Published in:Journal of business research 2020-10, Vol.119, p.522-539
Main Authors: Brenes, Esteban R., Ciravegna, Luciano, Acuña, Joseph
Format: Article
Language:English
Subjects:
Agribusiness
Agricultural industry
Analysis
Business schools
Emerging markets
Generic strategies
Strategy
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Summary:This paper uses a configurational perspective to examine high perceived value differentiation strategies of agribusiness in Latin America. Relying on information collected through interviews and a survey conducted with 200 firms, we explore the elements of the differentiation strategies adopted by the firms in this empirical context. We apply fsQCA to uncover asymmetric, complex causality. The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that the surveyed firms pursue to obtain higher perceived value than their competitors.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2020.07.048