The strategies of micro company and their periods of computerization/As estrategias da microempresa varejista e seus estagios de informatizacao

• Published in: Revista de Administracao Mackenzie 2009, Vol.10 (2), p.110
• Main Authors: Hoffmann, Roberto Antonio, Hoffmann, Valmir Emil, Cancellier, Everton Luis Pellizzaro De Lorenzi
• Format: Report
• Language: Portuguese
• ISSN: 1518-6776

The studies related to organizational strategy usually verify how the strategic types (MILES; SNOWS, 1978) are approached by the organizations. This paper puts such behaviors against the computerization phases that were detected aiming at the strategic types of the company to influence may or may not influence their perception of the information technology (IT). The determination of the computerization phase in wich the companies were was based on the absorption process of IT in the company, elaborated by Nolan (1979), in which the predominance of abstentions (non-used) and more advanced phases (control) was noticied, demystifying the initiation phase as prominent. The dominant strategic type detected was the defensive one. Based on the elements that were diagnosed (phase and behavior), the correlation between them was checked by means of an ANOVA test, which indicated the existence of this dependence in the variables involved in a conclusive way, resulting that the companies that were part of the research may be using the computerization as a strategic tool. KEYWORDS Information technology (IT); Strategy; Microbusiness; Computerization; Retail. Usualmente, os estudos relacionados a estrategia organizacional verificam como os comportamentos estrategicos (MILES; SNOW, 1978) sao abordados pelas organizacoes. Este trabalho contrapoe tais comportamentos aos estagios de informatizacao detectados, visando a possibilidade de o comportamento estrategico da empresa influenciar ou nao sua percepcao da tecnologia da informacao (TI). A determinacao do estagio de informatizacao em que as empresas desta pesquisa se encontravam foi embasada nos processos de absorcao da TI, elaborados por Nolan (1979), nos quais se detectou predominancia de abstencoes (nao uso) e estagios mais avancados (controle), desmistificando a fase de iniciacao como proeminente. O comportamento estrategico predominante detectado foi o defensivo. Com base nos elementos diagnosticados (estagio e comportamento), verificouse a correlacao entre eles por meio de um teste ANOVA, que indicou, de forma conclusiva, a existencia dessa dependencia nas variaveis envolvidas, resultando que as empresas pesquisadas podem estar utilizando a informatizacao como uma ferramenta estrategica. PALAVRAS-CHAVE Tecnologia da informacao (TI); Estrategia; Microempresa; Informatizacao; Varejo.