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Demand Forecasting Behavior: System Neglect and Change Detection

We analyze how individuals make forecasts based on time-series data. Using a controlled laboratory experiment, we find that forecasting behavior systematically deviates from normative predictions: Forecasters overreact to forecast errors in relatively stable environments, but underreact to errors in...

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Bibliographic Details
Published in:Management science 2011-10, Vol.57 (10), p.1827-1843
Main Authors: Kremer, Mirko, Moritz, Brent, Siemsen, Enno
Format: Article
Language:English
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Summary:We analyze how individuals make forecasts based on time-series data. Using a controlled laboratory experiment, we find that forecasting behavior systematically deviates from normative predictions: Forecasters overreact to forecast errors in relatively stable environments, but underreact to errors in relatively unstable environments. The performance loss that is due to such systematic judgment biases is larger in stable than in unstable environments. This paper was accepted by Martin Lariviere, operations management.
ISSN:0025-1909
1526-5501
DOI:10.1287/mnsc.1110.1382