Typology of foreign students interested in studying at Czech universities/Typologie zahranicnich studentu majicich zajem o studium na ceskych vysokych skolach

This paper undertakes and investigates some marketing segmentations of those students wishing to study abroad and the economic potential of such resulting segmentation within the individual groups. Three algorithms were employed as classification trees--CART, CHAID and QUEST for its evaluation from...

Full description

Saved in:
Bibliographic Details
Published in:E+M ekonomie a management 2012-04 (6), p.141
Main Author: Zambochova, Marta
Format: Article
Language:English
Subjects:
Education
Education grants
Evaluation
Students, Foreign
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This paper undertakes and investigates some marketing segmentations of those students wishing to study abroad and the economic potential of such resulting segmentation within the individual groups. Three algorithms were employed as classification trees--CART, CHAID and QUEST for its evaluation from the group of supervised learning methods. From the group of unsupervised learning methods the two-step cluster analysis was chosen. This paper analyzes the results obtained using these methods. It aims to create classes of respondents harbouring similar opinions with respect to tuition fees to be paid by foreign students. We have used various tests for the hypotheses such the as Chi-square Test of Independence and the Kruskal-Wallis Test.
ISSN:1212-3609