Role of Staff Marketing in Increasing Business Performance

The paper reveals the role of staff marketing as a specific measure of increasing market versatility and performance. As a result, authors highlighted actual human and social capital theories as well as their reference to the staff marketing.

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Bibliographic Details
Published in:European research studies 2017-10, Vol.20 (3B), p.320-325
Main Authors: Bondarenko, V.A, Demyanchenko, N.V, Ivanchenko, O.V, Mirgorodskaya, O.N
Format: Article
Language:English
Subjects:
Business performance management
Human resource management
Methods
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Summary:The paper reveals the role of staff marketing as a specific measure of increasing market versatility and performance. As a result, authors highlighted actual human and social capital theories as well as their reference to the staff marketing.
ISSN:1108-2976
DOI:10.35808/ersj/787