Global mindset: Premise for developing competitive advantage in international markets/Global mindset: Premissa para desenvolver vantagem competitiva em mercados internacionais

• Published in: Internext 2018-01, Vol.13 (1), p.77
• Main Authors: Mozzato, Anelise Rebelato, Grzybovski, Denize
• Format: Article
• Language: Portuguese
• ISSN: 1980-4865; 1980-4865
• DOI: 10.18568/1980-4865.13177-89

This theoretical paper aims to present an analytical scheme for organizations and leaders consider global mindset as a premise to develop competitive advantage in international markets. Global mindset is theme related to global leadership, yet little discussed theoretically and empirically. It is questioned whether the global mindset, as a dimension of global leadership, can generate competitive advantage in internationalization processes. The literature indicates that organizational knowledge is in itself valuable strategic resource and organizational capacity to learn is crucial for success in the global competitive environment. However, you must develop the ability to understand and deal with complex global reality. Thus, the global mindset is in competitive premise for global leaders and organizations because it facilitates an understanding of how things are done, the psychic distance decreases and facilitates connections between local and global. Keywords: Global mindset Global leadership Competitive advantage Internationalization process Este ensaio teorico tem como objetivo apresentar um modelo integrativo analitico para organizacoes e lideres considerarem a global mindset como premissa para obtencao de vantagem competitiva em mercados internacionais. Global mindset e tema relacionado a lideranca global, ainda pouco discutido teorica e empiricamente, sobretudo no Brasil. A literatura indica que e preciso desenvolver a capacidade para compreender e lidar com a complexa realidade global. Assim, a global mindset constitui-se como importante tanto para os lideres como para as organizacoes, pois facilita a compreensao de como as coisas sao feitas, diminui a distancia psiquica e facilita as conexoes entre local e global. O modelo integrativo analitico e apresentado e discutido, servindo de base para pesquisas futuras, principalmente empiricas. Palavras-chaves: Global mindset Lideranca global Vantagem competitiva Processo de internacionalizacao America Latina