Incidence of Graphic Language Symbolization Modes in Printed Educational Materials for Health Promotion/ Incidencia dos modos de simbolizacao da Linguagem Grafica em Materiais Educativos Impressos para Promocao da Saude

• Published in: InfoDesign : Brazilian journal of information design 2020-05, Vol.17 (2), p.29
• Main Authors: de Freitas, Ranielder Fabio, Waechter, Hans da Nobrega, Coutinho, Solange Galvao, Gubert, Fabiane do Amaral
• Format: Article
• Language: Portuguese
• ISSN: 1808-5377; 1808-5377

The present study aimed at systematizing information on the incidence of Graphic Language Symbolization Modes (GL) in the contents of Printed Educational MaterialsPEMs for Health Promotion in Brazil, as well as the identification of weaknesses. As a source of research, it was used the Virtual Health Library of the Ministry of Health (BVS-MS), which provides virtually the largest collection of health PEMs in Brazil. Was used descriptors related to the theme in question in the areas of: Prevention of STI/AIDS; Aedes aegypti prevention; Chronic Degenerative Diseases (Hypertension and Diabetes) and Breast Feeding/Complementary Eating. After that, the quantitative information was categorized and the compositional elements of the PEMs were analyzed in the light of Information Design. The results allowed an understanding, through analysis, of the representation of informational contents that will serve as a guiding basis for the adaptation of future strategies for more efficient graphic composition in health, with the contribution of Information Design. Information design, graphic language, printed educational materials, health promotion O presente estudo teve como objetivos a sistematizacao de informacoes da incidencia dos Modos de Simbolizacao da Linguagem Grafica (LG) nos conteudos dos Materiais Educativos Impressos-MEIs para Promocao da Saude no Brasil, tal como a identificacao de fragilidades. Como fonte de pesquisa, utilizou-se a Biblioteca Virtual em Saude do Ministerio da Saude (BVS-MS), que disponibiliza virtualmente o maior acervo de MEIs sobre saude do Brasil. Valeu-se de descritores referentes a tematica em questao nas areas de: Prevencao das IST/Aids; Prevencao ao mosquito Aedes aegypti; Doencas Cronico Degenerativas (Hipertensao e Diabetes) e o Aleitamento Materno/Alimentacao Complementar. Apos isso, categorizou-se as informacoes quantitativas e fez-se a analise dos elementos compositivos dos MEIs a luz do Design da Informacao. Os resultados permitiram uma compreensao, por meio da analise, da representacao dos conteudos informacionais que servirao como base norteadora para adaptacao de futuras estrategias para composicao graficas mais eficientes em saude, com a contribuicao do Design da Informacao. design da informacao, linguagem grafica, materiais educativos impressos, promocao da saude