THE INFLUENCE OF THE FORMAL INSTITUTION IN THE INTERNATIONALIZATION PROCESS OF THE MSMEs IN AN EMERGING ECONOMY/A INFLUENCIA DA INSTITUICAO FORMAL NO PROCESSO DE INTERNACIONALIZACAO DAS MPMEs EM UMA ECONOMIA EMERGENTE/ LA INFLUENCIA DE LA INSTITUCION FORMAL EN EL PROCESO DE INTERNACIONALIZACION DE MPMEs EN UNA ECONOMIA EMERGENTE

• Published in: Internext 2021-01, Vol.16 (1), p.36
• Main Authors: de Arruda, Ane Izabelle Bezerra, Salazar, Viviane Santos
• Format: Article
• Language: Portuguese
• ISSN: 1980-4865; 1980-4865
• DOI: 10.18568/internext.v16i1.592

Objective: The objective of this article is to analyze how an export promotion program, as a formal institution, influences the internationalization process of MSMEs in an emerging economy, under the theoretical perspective of the institution-based view. Method: Multiple case studies were carried out, comprising a corpus of 9 interviews conducted in a semi-structured manner, with representatives of the formal institution under analysis and MSMEs from the textile and clothing sector of Agreste Pernambucano. Main Results: A significant influence of the formal institution for the internationalization of MSMEs in the T&C Sector was identified, especially in the demystification of export myths, information on procedures for internationalization, promotion and support at fairs, adjustments in processes, products and management. However, there are also negative influences such as incipient attention to foreign trade issues, disclosure of the program with political interests, few practical export results, state bureaucracy and exchange rate volatility. Relevance: The focus on the role of the institutions of the country of origin, especially in emerging economies, in the internationalization of companies, is an emerging theme, therefore, this article can collaborate for the permanence of the local and global relevance of the theme Theoretical / Methodological Contributions: Uses the theoretical perspective of the institution-based view to understand the interactions between institution and internationalization, contemplating a distinct institutional environment, bringing new perspectives for analysis. Keywords Formal institution Institution-based view Export promotion program Internationalization Objetivo: O objetivo desse artigo consiste em analisar como um programa de promocao a exportacao, enquanto instituicao formal, influencia no processo de internacionalizacao das MPMEs de uma economia emergente, sob a perspectiva teorica da visao baseada em instituicao. Metodo: Foi realizado estudos de casos multiplos, contemplando um corpus de 9 entrevistas realizadas de forma semiestruturada, com representantes da instituicao formal em analise e MPMEs do setor textil e de confeccao do Agreste Pernambucano. Principais Resultados: Foi identificado uma influencia significativa da instituicao formal para a internacionalizacao das MPMEs do Setor T&C, especialmente na desmistificacao dos mitos da exportacao, informacoes sobre os procedimentos para internacionalizar, promocao e a