A Case Study in Smartphone Usage and Gratification in the Age of Narcissism

This research tracked the daily smartphone usage and checking habits of 43 undergraduate students at a mid-sized university for a minimum of thirty days to examine the primary uses of smartphones as well as the gratifications received from their usage. Empirical data was correlated with narcissism l...

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Bibliographic Details
Published in:International journal of technology and human interaction 2017-04, Vol.13 (2), p.40-56
Main Authors: Reid, Alan J, Thomas, Chelsea N
Format: Article
Language:English
Subjects:
Automation
Case studies
College students
Communication
Correlation
Devices
Exhibitionism
Habits
Human relations
Inverse
Memory
Narcissism
Polls & surveys
Portable computers
Smart phones
Smartphones
Students
Tracking
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Summary:This research tracked the daily smartphone usage and checking habits of 43 undergraduate students at a mid-sized university for a minimum of thirty days to examine the primary uses of smartphones as well as the gratifications received from their usage. Empirical data was correlated with narcissism levels to better understand what drives a person to access media, often involuntarily. Results indicated significant differences between genders for device usage (how smartphones are used), the resulting gratifications (why smartphones are used), and narcissism. Findings showed an inverse relationship between smartphone usage and narcissism, and between usage and GPA. There also was a positive relationship between a user's smartphone checking habits and exhibitionism. These results are explained further through the lens of modern society's dependence on personal technologies and the gratifications that are satisfied.
ISSN:1548-3908
1548-3916
DOI:10.4018/IJTHI.2017040103