The inaugural season of the Xtreme Football League: a case study in sports entertainment

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Bibliographic Details
Published in:International journal of sports marketing & sponsorship 2003-09, Vol.5 (3), p.227
Main Author: Willoughby, Keith A
Format: Article
Language:English
Subjects:
Case studies
Marketing
Professional wrestling
Online Access:Get full text
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ISSN:1464-6668