A Holistic Framework of E-Business Strategy: The Case of Haier in China

This paper proposes a conceptual framework of e-business strategy. It argues that such a framework must be holistic, dynamic and dialectical. This framework will assist both researchers and practitioners regarding the key issues of e-business strategy. Further, a case study of Haier from China revea...

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Bibliographic Details
Published in:Journal of global information management 2004-04, Vol.12 (2), p.44-62
Main Authors: Li, Peter Ping, Chang, Steven Tung-lung
Format: Article
Language:English
Subjects:
Business management
Case studies
China
Developing countries
Electronic commerce
Haier
LDCs
Organizational aspects
Strategic planning
Strategy
Online Access:Get full text
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Summary:This paper proposes a conceptual framework of e-business strategy. It argues that such a framework must be holistic, dynamic and dialectical. This framework will assist both researchers and practitioners regarding the key issues of e-business strategy. Further, a case study of Haier from China reveals that all firms need to learn how to design effective e-business strategies, which should be built on a sound organizational form or business model. The case of Haier also suggests that the local firms from the developing countries need to be creative in formulating e-business strategies so as to operate effectively in the under-developed e-business environment. Strategic alliance is especially critical for the local firms with regard to their e-business success.
ISSN:1062-7375
1533-7995
DOI:10.4018/jgim.2004040103