Linking strategy formulation in marketing and operations: Empirical research

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Bibliographic Details
Published in:Journal of operations management 1991-08, Vol.10 (3), p.294-302
Main Authors: Berry, William L., Klompmaker, Jay E., McLaughlin, Curtis P., Hill, Terry
Format: Article
Language:English
Subjects:
Analysis
Industrial management
Management science
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ISSN:0272-6963
1873-1317
DOI:10.1016/0272-6963(91)90070-E